What Are Feedonomy PPC Shopping Ads Product Ads Listing Ads

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Product Ads (Also Known as Shopping Ads)

Note: Some platforms refer to these as Shopping Ads, Product Listing Ads (PLAs), or Retail Ads. On NonPPC, we simply call them Product Ads—but they follow the same familiar format you’re used to: a headline, product image, price, and a direct link to the seller’s store.


What Makes Our Product Ads Different?

Our Product Ads look and function just like Google or Bing Shopping Ads. The key difference? You never pay for clicks.

We call this model NonPPC. It’s not a new format—it’s the same clean, effective ad layout sellers already know. We just removed the part that hurts most: the per-click fee. Sellers create the same high-quality product listings, complete with price, image, description, and a direct link to their site. Visitors browse, click, and buy—without you paying for traffic.

We understand that PPC is powerful—but it wasn’t built for everyone. NonPPC is.


Honest Talk: Why We Built NonPPC

We’re not against Google or PPC. For many businesses, PPC still works. But the system has evolved into something too complex, too expensive, and often too overwhelming for small and mid-sized sellers.

Once upon a time, digital ads felt like an equalizer. Now, between rising costs, third-party feed tools, and agency overhead, small sellers often can’t compete. Even worse, they’re sometimes pitted against one another in bidding wars where only the biggest budgets win.

NonPPC is a reaction to that shift. We believe there’s room for a simpler, fairer, ad platform—one built around sellers, not shareholders.


What Will My Product Ads Look Like?

Here’s a visual example of what your product ads will look like. These aren’t classifieds or blog posts. They’re full-featured shopping-style ads, the kind your customers are already used to seeing—just without the costs.

Each ad includes your product image, price, a short description, and a “Visit Seller” button that links directly to your website or store.

Example Product Ads Grid:

 


Why Sellers Choose NonPPC

  • No Cost Per Click – Save money without sacrificing visibility

  • Professional Format – Looks and feels like Google or marketplace ads

  • Full Control – Link directly to your own site or listings

  • Equity Option – Early adopters may qualify for ownership

  • No Middlemen – No feed managers, agencies, or extra tools required


Try NonPPC Risk-Free

Sign up today with no credit card required. You can list one product or hundreds. Import your existing feed or create ads manually. It’s fast, it’s simple, and it’s 100% free.

Start now at: https://bingppc.com

Questions? Contact us: hello@feedonomy.com

Just create a username and password. That’s it — no credit card, no waiting.

Just create a username and password. That’s it — no credit card, no waiting.

Just create a username and password. That’s it — no credit card, no waiting.

Important image it gurantees you never have to pay for PPC Product Advertising again!

What Are Feedonomy PPC Shopping Ads? Product Ads? Listing Ads?

Feedonomy Product Ads are the same as Google Shopping Ads or Google Product Ads.
If you have products or services to sell, it makes sense to advertise your products.

If you are already advertising with Google or listing your products on Google, your existing advertising will not be affected.

Remember:
Feedonomy Product Ads are FPC (Free-Per-Click). All our listings are also added to Google Ads and Google Free Listings.

While free listings on Google usually do not produce much improvement (if they did, half of Google’s advertisers would stop paying for ads), the number of listings does improve visibility over time.


Why More Listings = Better Results

Google’s algorithm favors advertisers with many product listings.
If you only have 20 or 100 SKUs, free listings might bring little or no results.

But, if you have 3,000 or even 20,000 SKUs, Google Ads treats you like a major online seller!

If you were Google, would you prefer advertisers spending $1,000/month or $100 million/month?
Google’s system is designed to favor large-volume sellers automatically and logically.

That’s why adding your listings to Feedonomy offers many advantages.

While you might not see results overnight, within 2-3 months, you should start seeing benefits — not just in improved visibility but also from the increase in other online sellers offering the same brands and models.
The more sellers promoting the same products, the stronger the perceived product quality and demand.

Put simply: More product ads = Better results.


Real-World Example

Major sellers like Amazon, Walmart, and eBay spend hundreds of millions of dollars every month on ads.

If your product is listed by more than one seller, it’s like having multiple ads for the same item (for example, two sellers advertising the Apple iPhone). This increases the product’s online presence and credibility.


Why Product Ads Outperform Text Ads

Text ads only display words, often leading users to multiple websites — a frustrating and time-consuming process.

In contrast, shopping engines (also called product-based search engines) like Feedonomy and Google Shopping show:

  • Product photos

  • Titles

  • Prices

  • Seller/store names

  • Product descriptions

  • Direct links to product pages

This gives users a clear understanding of what they’re buying before clicking, which attracts more qualified leads.


How Your Products Are Displayed

  • View All Seller’s Products: Once you create a Feedonomy account and choose a store name, all your products will be available on your archive display page.

  • Go to Seller’s Product Page: Each product ad includes a direct URL to your product’s landing page. If a customer wants more info, they can click anywhere inside the ad border to open the full product page, which will also show your logo and header.


Customization and Merchant Center

From the Feedonomy Merchant Center (exclusive to Feedonomy advertisers and members), you can:

  • Customize layouts and designs

  • Add or update product content

  • Add more images

  • Publish reviews and news articles

It’s like having a modern marketplace, offering flexibility and design control.

Note: Learn more about the Feedonomy Merchant Center »


Why Shopping Engines Outperform Regular Search Engines

Leading search engines can’t simply create a new algorithm and outperform dedicated shopping engines.
That’s why sites like Feedonomy consistently deliver better results for shoppers and sellers alike.

Read more about why shopping engines work »


Quick Start Guide

If you’d like us to upload all your product listings:

  1. Send us your product feed CSV.
    We will create an account on Feedonomy on your behalf and provide proof before publishing.

  2. Content Ads (Beta): We can also publish content ads for you.
    If you have articles or promotional content (like product news), forward them to us.

  3. Product Listings on Google:
    Get your products in front of hundreds of millions of shoppers on Google.
    We’ll help you get discovered — whether you want to list for free, advertise, or sell on Google.

This rich visual presentation helps catch a search user’s interest, and helps them make purchase decisions even before they click your ad. This can translate into greater engagement, higher click-through rates, and higher conversion rates.

The process for creating Feedonomy product ads is slightly different when compared to Google or Bing. 

  • Feedonomy product ads can be simply imported into the Feedonomy marketplace. Register or login to the Feedonomy Merchant Center and in minutes import your current feed.csv file.
  • You also have the option to add single product listings. We suggest you add a few listings manually and they provide a number of benefits. For example: You can basically design your listings, and add as much or as little content as you like. Even if you have created your product feed! By exporting those few listings it will update your feed file making certain all content is entered correctly. Feedonomy provides free product ads, and also control over your listings. Sellers, can also promote their online store.
  • Contact us anytime for assistance. Email: hello@engineppc.com or hello@feedonomy.co.za

Product Departments

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Electronics

Electronics

BrowSearch Product Categories

BrowSearch (B2B)

What Are Adiversal Product Ads?

Adiversal Product Ads are free listings that allow businesses to showcase their products with an image, title, and description. Unlike Pay-Per-Click (PPC) advertising, where advertisers are charged per click, Adiversal offers a cost-free alternative, ensuring ads remain visible without ongoing payments. 

All transactions take place directly on the seller’s website or preferred marketplace (e.g., eBay, Etsy, or their own eCommerce store).

Advertisers can promote their marketplace listings alongside their own website, maximizing visibility.

When shoppers click on an ad, they are redirected to the seller’s chosen platform to complete the purchase.

Adiversal is part of a federated network, meaning ads may be displayed across multiple platforms for broader reach at no additional cost.